For a store to be able to make profit and sell their products they should be able to attract customers. The more customers you are able to attract, the more you sell and the more profit you make. However, the biggest challenge is that first step of attraction. In order to create this interest though stores try different methods and means. Of them visual merchandising stands out. So here are some mistakes you need to know to avoid, when trying out this tip yourself.
Don’t keep your customers guessing
One of the most annoying things that you have to go through in some stores as a customer is that, you need to keep looking for the things that you want to buy from one aisle to another that might be really far apart. And sometimes you really have no idea where they might be that you have to spend extra time looking for them. This makes your entire shopping trip a stressful thing to go through. As the seller it is your duty to make sure that the customer isn’t inconvenienced in such a manner. So, whether or not you are organizing things according to the barcodes always make sure that the customer is able to find them easily. At least have display boards directing them.
Get the lighting perfect
Another important aspect of visual merchandising is lighting. When you have attractive lighting shining on your most priced products, even the customer with little cash would be interested in buying. This would mean that more sales could be made. So always make sure you aim right. Presentation is what matters not ‘who would buy it because of the price’. Marketing is all about selling stuff to the customers whether they want it or not. So, no matter how good of a barcode label printing you install in to your system, if you are unable to sell anything it would be of no use at all!
Keeping the same display for weeks
Your window display is like a preview of what you have got in your store. It is also the first step of attracting a customer. The customer uses your display as a base to decide whether or not to visit your store, and if you fail in convincing them then you are surely going to have a hard time making sales. So make sure that you make an effort to keep updating and changing the look of your window display. Another tip that is sure to help you make the most out of your store’s layout is by arranging special items or higher priced products at the aisle where the customer waits to make payments. This is the perfect opportunity to convince them further to make more purchases so don’t waste it! So, avoid the above mistakes and make more sales in your store!